New Belgium Brewing And Its Effect On Social Responsibility

New Belgium Brewing or NBB is a brewing company that stands apart from the competition in many ways. Who would have thought that a brewing company would be thought as an example of how an ethical and socially responsible company should be ran? The other part that is a surprise to most is that it is a fairly small corporation. It is nowhere near the size of a giant like Anheuser-Busch. So why is New Belgium so adamant about being different and a step above the competition? That is the overall focus of this case study. The main three points that will be discussed throughout the paper are, what environmental issues does the New Belgium Brewing Company work to address, does NBB’s focus on social responsibility provide a key competitive advantage, and can the company really be a socially responsible organization even though it sells alcoholic beverages? Let us face the fact, the world will not be around forever, but with the right practices we can keep it around longer. Big companies use big energy, they provide the public with many services and products, but need more energy to do it. The push to become more self-sufficient and use more renewable energy is stronger than ever. We are seeing the â€Å"go green† movement taking the US by storm with more and more companies each year deciding to make the switch. Companies are seeing that the public is very receptive to companies that are environmentally focused and conscious about communities. The New Belgium Brewing Company is specialShow MoreRelatedNew Belgium Brewing Company s Social Responsibility Practices Essay1215 Words   |  5 PagesIntroduction The New Belgium Brewing Company was founded by Kim Jordan and Jeff Lebesch in 1991. The idea for the company was by Lebesch when he was on a bicycling trip through Belgium. Since then, the company has grown steadily. 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New Belgium’s marketing strategy links the Company’sRead MoreEssay on New Belgium Brewing Case Study1125 Words   |  5 PagesNew Belgium Brewing: Ethical and Environmental Responsibility History Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friendsRead MoreNew Belgium Brewing1433 Words   |  6 PagesUniversity New Belgium Brewing: Ethical and Environmental Responsibility Case Study Michael Strait, J.D., LL.M. Submitted in Partial Fulfillment of the Requirements for PHIL310 Ethics By Anthony Weir; 05B6315034 Colorado Springs, Colorado June 2007 1. What environmental issue does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has chosen to focus on environmental issues? New Belgium Brewing strivesRead MoreNew Belgium Brewing3841 Words   |  16 PagesWhat follows New Belgium’s Folly? Emmanuel Danmozie Lyn Scott John Towne Texas Woman’s University BUS 5133.51 April 23, 2011 Dr. Raman Executive Summary New Belgium Brewing’s original marketing strategy focused on relational marketing using a â€Å"barstool to barstool† method of marketing and creating â€Å"brand stewards† in a grassroots effort to spread the word about New Belgium’s craft beers. As the company’s brand and leadership strategy matured, the marketing became proactive and focusedRead MoreCase Study New Belgium Brewing2315 Words   |  10 PagesNew Belgium Brewing A paper submitted in partial fulfillment for the Bachelor of Science degree in Business Administration and Finance Table of Contents Page No. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Environmental Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3, 4, 5 Strategic Philanthropy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5, 6 Ethical and Social Responsible†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6, 7, 8 Areas of Development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8, 9 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9, 10 Resources†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Belgium Marketing Analysis Essay4112 Words   |  17 Pages[pic] NEW BELGIUM BREWING CO. 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